AGV Miami is pleased to present Version 4.0 of this fabrication and production proposal for the Gymshark Phone Box experiential activation, developed in partnership with Ominto Studio’s creative direction. V4.0 is a single-event programme: a fully-painted yellow British phone box equipped with interactive photo, voucher, and call-response technology, deployed for a one-day street activation at Lincoln Road Mall, Miami Beach on Friday, July 17, 2026 from 11 AM–8 PM (Saturday, July 18 held as a weather contingency). After Miami the booth ships straight to AGV Miami’s NY shop, receives a light touchup, and is delivered to the Gymshark NYC flagship store. The previously-quoted concealed motorised slot has been replaced with a true hinged back distribution door for in-booth staff to dispense product directly. V4.0 lands at $79,550 net production (base) with an optional NYC local install team add-on at $4,400 — both well inside the $90K target.
A pink British phone box on an American sidewalk is already a photograph waiting to happen. Add a ringing phone, a voucher printer, a ceiling camera, and a crowd that just stumbled into it — and you have a share-first moment built for scroll, not for spec sheets. Our job is to make the object feel inevitable on the street and flawless under close inspection.
Gymshark’s Phone Box activation reframes a classic British phone box as a one-day street stunt: passers-by answer a ringing phone, navigate a pre-recorded quiz or live-call prompt, step inside a fully-painted yellow interior, take a selfie or belfie, and walk away with a printed voucher and packaged product handed directly through the new hinged back door by a Gymshark team member inside. The concept lives or dies on craft — the finish, the tech, the dwell time, the crowd around the object. V4.0 is a focused single-event programme at Lincoln Road Mall, Miami Beach on Friday, July 17, 2026, followed by a light touchup at the AGV Miami NY shop and delivery to the Gymshark NYC flagship store.
Venue: Lincoln Road Mall, Miami Beach
Date: Friday, July 17, 2026
Weather Contingency: Saturday, July 18, 2026
Hours: 11:00 AM – 8:00 PM
Load-In: 6:00 AM – 10:00 AM
Audience: Fitness culture, tourists, content creators, beach crowd
Setting: Pedestrian-only outdoor shopping district with palm canopy, central to the Apple Store / J.Crew / Anthropologie anchor block.
Activity: Light touchup at AGV Miami’s NY shop + white-glove delivery to the Gymshark NYC flagship store
Window: July 18 – August 1, 2026
NYC Activation: None — no Bond St presence, no in-store fixture, no street pop-up
Scope: Climate-controlled warehouse hold, light cosmetic touchup ($3,000), inter-city freight Miami → NYC, and final delivery handoff at the client’s designated NYC address
Driver: Asset preservation and NYC handoff for any future Gymshark deployment of the box.
The following deliverables represent the complete fabrication, tech, graphics, and packaging scope for the Gymshark Phone Box. Every element is specified against Ominto Studio’s V2 design pack and engineered for rapid single-day installation, outdoor exposure, and safe guest interaction. All pricing is fully inclusive — on-site finishing, seaming, hardware, and scenic painting are integrated into every line item.
The hero object: a custom-fabricated British-style phone box painted Gymshark pink, with four-sided illuminated lightbox signage, a glass-and-vinyl front door, and a concealed sliding prize door. Interior is fully lined in pink vinyl to function as a photo studio, with a small seat, a working analogue phone handset, and a reflective ceiling dome light. Built in two freight-friendly modules for single-truck transport and ~4-hour on-site assembly.
The tech stack that turns a beautiful object into a content machine. Guests pick up the handset and navigate a pre-recorded prize quiz via the keypad (star for yes, hash for no) or participate in live walkie-talkie calls moderated by the Gymshark social team. Winners receive a printed voucher through the shelf-mounted thermal printer and a boxed product through the sliding door. Two ceiling cameras capture every interaction for UGC and organic social.
Branded signage, disclosure graphics, and a portable dressing kit that extends the phone box footprint on-site and frames queue, crowd, and content zones. Product packaging is not included in this revision per client direction; product units are supplied by Gymshark and distributed direct from the sliding door.
Single-truck freight from the AGV Miami Bohemia, NY fabrication facility. The activation is a one-day Lincoln Road Mall street install on Friday, July 17, 2026, with a 3-person install crew, dual on-site technicians during operating hours, and same-day strike. Saturday, July 18, 2026 is held as a weather contingency only. After Miami, the booth is freighted to AGV Miami’s NY shop for a light cosmetic touchup, then white-glove delivered to the Gymshark NYC flagship store by Thursday, July 23, 2026. The optional NYC local install team is available as an add-on if Client elects on-floor commissioning at the flagship.
After Miami strike, the booth ships straight to AGV Miami’s NY shop for a light cosmetic touchup, then white-glove delivery to the Gymshark NYC flagship store. Base scope is transport-only; the local install team is available as an optional add-on quoted below.
Quoted as an available add-on per Client direction. Activates only if Client elects to have AGV Miami install and commission the booth on-floor at the Gymshark NYC flagship store.
A dedicated AGV Miami producer and client-services coverage for the full engagement — kickoff through post-event reconciliation. Includes weekly status calls, cross-agency coordination with Ominto Studio and Gymshark stakeholders, vendor and venue relationship management, budget tracking, Change Order administration, and insurance/COI coordination.
V4.0 proposes a single venue: Lincoln Road Mall (Miami Beach) for a one-day street activation on Friday, July 17, 2026, 11 AM–8 PM. Saturday, July 18, 2026 is held against the same permit window as a weather contingency only. The Lincoln Road venue fee is passed through at cost. After Miami, the booth is freighted to AGV Miami’s NY shop for a light touchup and white-glove delivered to the Gymshark NYC flagship store.
The activation runs as a one-day street pop-up at Lincoln Road Mall on Friday, July 17, 2026 (with Saturday, July 18, 2026 held as a weather contingency). The Lincoln Road BID handles permitting; the Miami venue fee is the only venue pass-through across the entire programme.
Pedestrian-only outdoor shopping district with recent streetscape regeneration. Bold palm-lined aesthetic with steady 7-day foot traffic of tourists, residents, and beach-goers. Permitting via City of Miami Beach and the Lincoln Road Business Improvement District.
Venue — Confirmed
Venue: Lincoln Road Mall, Miami Beach — pedestrian-only outdoor shopping district with palm canopy, central to the Apple Store / J.Crew / Anthropologie anchor block.
Date: Friday, July 17, 2026.
Weather contingency: Saturday, July 18, 2026 — held by the BID against the same permit window for outdoor weather displacement only.
Every AGV Miami engagement follows a structured, milestone-gated production lifecycle — from creative alignment through post-event strike. Each phase builds on the last with defined deliverables and approval checkpoints, scaled here for a 9-week lead time from Scope Approval (Monday, May 11, 2026) into the Friday, July 17, 2026 activation at Lincoln Road Mall, followed by light touchup at AGV Miami’s NY shop and delivery to the Gymshark NYC flagship store.
Strategic alignment on brand vision, venue requirements, audience experience goals, and technical constraints. Site surveys and stakeholder interviews inform the creative brief.
Creative direction development, 3D renderings, spatial layout planning, and material specification. Visual presentations for client review and iterative refinement.
Structural engineering calculations, shop drawings, electrical schematics for lightbox and tech, ballast plan for outdoor install, and Lincoln Road BID compliance documentation.
Custom scenic builds, precision CNC milling, millwork assembly, full yellow paint finish, lightbox output, and multi-stage QC inspections.
Precision crating, climate-protected transport from our Bohemia, NY fabrication facility to Lincoln Road Mall, Miami Beach, with overnight delivery coordination with the BID.
Permit-window install at Lincoln Road Mall on Friday, July 17, 2026. 4–6 hour install window, 3-person crew, dual on-site technicians, pre-open inspection. Saturday, July 18, 2026 held as a weather contingency.
One-day public operation at Lincoln Road Mall with on-site tech, voucher, camera, and live-call coverage from 11 AM–8 PM.
Same-day strike at Lincoln Road Mall; inter-city climate freight Miami → NYC; light touchup at AGV Miami’s NY shop; white-glove delivery to the Gymshark NYC flagship store. Post-event reconciliation, final documentation, project archive.
All milestones depend on timely creative approvals, venue confirmation, and receipt of deposit. Delays at any gate may push downstream windows.
| Phase | Milestone | Date |
|---|---|---|
| Scope Approval | V4.0 plan approved (Lincoln Road Mall + transport to Gymshark NYC flagship); production authorisation issued | Monday, May 11, 2026 |
| Deposit Received | 60% project deposit — due upon Scope of Work approval; triggers procurement, engineering, and Lincoln Road BID permit application | May 13, 2026 |
| Permit Applied — Lincoln Road Mall | Permit application filed with the Lincoln Road BID and the City of Miami Beach for Friday, July 17, 2026 | May 15, 2026 |
| Creative Lock | Final artwork, voucher template, and IVR scripting delivered to AGV Miami | May 29, 2026 |
| Engineering & Shop Drawings | Structural, electrical, ballast, and Lincoln Road BID compliance drawings issued for client review | May 29 – June 12, 2026 |
| Scenic Fabrication | Phone box shell build, full yellow paint finish, lightbox assembly, hinged back distribution door | June 15 – July 6, 2026 |
| Print & Graphics Production | Lightbox graphics, venue dressing, packaging print run | June 22 – July 6, 2026 |
| Tech Bench Test | Full IVR + voucher printer + camera system rehearsed end-to-end at AGV Miami facility | July 6 – 10, 2026 |
| Balance Payment | Remaining 40% balance due — five (5) business days prior to the Lincoln Road Mall activation | Friday, July 10, 2026 |
| Transit to Miami | Truck loaded, transported from Bohemia, NY to Lincoln Road Mall, Miami Beach | July 14 – 16, 2026 |
| The Activation — Lincoln Road Mall | Pre-dawn install at Lincoln Road Mall, 11 AM–8 PM operating window, same-day strike. Saturday, July 18, 2026 held as a weather contingency. | Friday, July 17, 2026 |
| Inter-City Freight Miami → NYC | Climate-controlled truck from Lincoln Road Mall strike site to AGV Miami’s NYC staging facility | July 18 – 20, 2026 |
| Light Touchup at NYC Staging | Light cosmetic touchup pass at AGV Miami’s NY shop: scuff repair, paint colour-match, lightbox edge cleanup, IVR/camera/printer functional re-test | July 21 – 22, 2026 |
| White-Glove Delivery to Gymshark NYC Flagship | Climate-controlled final-mile delivery from AGV Miami’s NY shop to the Gymshark NYC flagship store, scheduled overnight or pre-open per store operations | Thursday, July 23, 2026 |
| Project Closeout | Post-event reconciliation, captured media handoff, closeout deliverables | July 31, 2026 |
Since 2006, AGV Miami has delivered scenic fabrication and experiential production for leading fashion, fitness, and lifestyle brands. Our vertically integrated operation — in-house engineering, CNC fabrication, large-format print, and field installation — enables uncompromising quality control from concept through strike, with the agility to execute single-day stunts in demanding venue environments.
25,000+ sq ft Bohemia, NY headquarters housing scenic fabrication, millwork, CNC routing, large-format printing, and finishing under one roof — eliminating third-party dependencies.
Track record executing high-stakes activations for fashion, sportswear, and lifestyle brands in flagship retail corridors, tentpole events, and sidewalk pop-ups across major metros.
Install teams across New York, Miami, Las Vegas, and markets nationwide. Specialists in overnight/early-morning permit windows, multi-venue coordination, and strict building management protocols.
V4.0 is a focused, single-event programme: a one-day street activation at Lincoln Road Mall, Miami Beach on Friday, July 17, 2026 from 11 AM–8 PM, followed by a light cosmetic touchup at AGV Miami’s NY shop and white-glove delivery to the Gymshark NYC flagship store. Yellow palette confirmed; concealed motorised slot replaced with a true hinged back distribution door. NYC base scope is transport-only; the local install team is available as an optional add-on.
Itemization of the V4.0 Components and Services. The Activation covers Lincoln Road Mall install, 11 AM–8 PM ops, and same-day strike; Logistics to NYC (Base) covers climate hold, climate freight, light touchup at AGV Miami’s NY shop, and white-glove delivery to the Gymshark NYC flagship. The NYC local install team is quoted separately as an available add-on, not in the base.
| Component | V4.0 Plan Lincoln Road Mall + Transport to NYC Flagship |
|---|---|
| Components — The Phone Box (painted yellow, hinged back door, compartment, dims per Ominto V2) | $38,350 |
| Components — Interactive Tech (2× Ring cameras, 2× Motorola RMU2040 radios, $1.5K printer, 2× selfie stations) | $8,900 |
| Components — Branding, Signage & Consumables (no disclosure, stanchions only, packaging in) | $7,300 |
| Services — The Activation: Lincoln Road Mall, 11 AM–8 PM | $11,100 |
| Services — Logistics to NYC (Base, transport-only) | $12,900 |
| Services — Project Management (V4 lean) | $6,000 |
| Credits — Preferred Partner Credit | −$5,000 |
| Net V4.0 Production Investment (Base) | $79,550 |
| Optional Add-On — NYC Local Install Team | +$4,400 |
| + Venue Pass-Through (est.) | $5K – $10K (Lincoln Road only) |
| Net with Optional Install + Venue (est.) | $88,950 – $93,950 |
Line-item breakdown supporting the V4.0 plan. The Components scope (painted yellow phone box with hinged back distribution door, simplified tech, packaging) and Project Management Services build the production base. Activation Services itemise the Lincoln Road Mall 11 AM–8 PM street logistics; Logistics-to-NYC base covers warehouse hold, climate freight, light touchup at AGV Miami’s NY shop, and white-glove delivery to the Gymshark NYC flagship store. The optional NYC local install team is quoted separately as an add-on. The Lincoln Road BID venue fee is the only venue pass-through.
| Item | Investment |
|---|---|
| Components — The Phone Box | |
| Structural Build | |
| Phone Box Structural ShellCustom scenic fabrication, marine-grade paint in Miami yellow, two-piece modular construction | $14,500 |
| 4-Sided Illuminated Lightbox SignageLED backlit, all four faces, weatherproof housing, single-cord power feed | $6,800 |
| Glass & Semi-Transparent Vinyl PanelsTempered glass, front door and sides, custom-printed yellow-palette privacy vinyl | $2,900 |
| Interior | |
| Painted Yellow InteriorFour-wall matte paint finish (Miami yellow), dimensional bum mirror with scripted messaging. | $3,800 |
| Hinged Back Distribution DoorTrue hinged back door, brand-yellow painted, no visible public-face handle. Allows staff to operate from inside and dispense product directly. Replaces the previously quoted concealed motorised sliding slot. | $1,800 |
| Interior FinishesAluminium chequer-plate flooring, dome light, guest seat, branded analogue phone | $2,750 |
| Engineering & Documentation | |
| Engineering, Structural Calcs & Shop DrawingsWind-load, ballast plan, electrical schematics, CAD shop drawings, venue-compliance package | $4,000 |
| Back-of-House | |
| Back-of-House Staff CompartmentInterior partition + small staff stoop creating a private back compartment behind the hinged distribution door. Staff supplied by Client. | $1,800 |
| Subtotal — The Phone Box | $38,350 |
| Components — Interactive Tech (V4 — itemised hardware) | |
| Call & Response System | |
| Pre-Recorded Call-Response IVR SystemMulti-branch scripting, licensed voice talent, keypad mapping (* = YES, # = NO), redundant win/lose logic, QA | $5,500 |
| Two-Way Radio Pair — Motorola RMU20402 × Motorola RMU2040 RM-Series 2-Way Radios (2-channel, 2-watt UHF business-grade, ~250,000 sq ft / 12-floor range, NOAA weather alerts). One inside the booth, one with the Gymshark athlete; includes spare batteries. | $700 |
| Capture | |
| Ceiling Cameras — Ring Mini Indoor Plug-In2 × Ring Mini Indoor Security Cameras (1080p HD, two-way talk, motion detection, plug-in/Wi-Fi, white). Cloud storage via Ring Protect subscription. Restored to dual per Ominto deck spec (p.15: “2× camera fitted to ceiling”). | $300 |
| Wall-Mounted Selfie Stations2 × wall-mounted selfie stations, painted to match the booth interior — face-level + belfie-angle. Each station provides a stable phone holder for guests using their own devices. | $900 |
| Output & Handoff | |
| Thermal Voucher Printer & Shelf Mount80mm thermal ticket printer, yellow wrap, shelf-mounted under the analogue phone, redundant roll inventory, firmware. | $1,500 |
| Subtotal — Interactive Tech | $8,900 |
| Components — Branding, Signage & Consumables | |
| Signage | |
| Venue Dressing KitBranded stanchion poles and ropes for crowd management. Yellow palette to match booth. | $1,000 |
| Operating Supplies | |
| Daily Consumables & Spares KitVoucher paper rolls, cleaning supplies, sanitisation wipes, yellow touch-up paint, vinyl repair, gaffer | $1,500 |
| Packaging | |
| Custom Product Packaging — 200 unitsYellow-palette product boxes, structural board, full-colour offset print, 300 × 200 × 70 mm, flat-packed. | $4,800 |
| Subtotal — Branding, Signage & Consumables | $7,300 |
| Services — The Activation: Lincoln Road Mall, 11 AM–8 PM | |
| Install | |
| Inbound Logistics & InstallTruck, rigging hardware, 3-person install crew, 4–6 hr install window. Lead technician takes the supervisor role at load-in. | $4,800 |
| On-Site Operations | |
| On-Site Technicians (Extended to 8 PM)Dedicated lead technician plus rotating second tech for rush windows and breaks, covering 11 AM–8 PM | $3,000 |
| Strike & Outbound | |
| Same-Day Strike & Outbound FreightComplete de-installation, module breakdown, crated outbound freight, full site restoration | $3,300 |
| Subtotal — The Activation (Lincoln Road Mall) | $11,100 |
| Services — Logistics to NYC (V4 Base, transport-only) | |
| Storage & Transport | |
| Climate-Controlled Warehouse HoldSecure climate-controlled storage at AGV Miami’s NY shop between Miami strike and NYC delivery | $2,400 |
| Inter-City Freight, Climate-Controlled TruckMiami → AGV Miami NY shop with real-time GPS tracking, two-driver rotation, handoff documentation | $5,500 |
| Cosmetic Touchup | |
| Light Touchup at NYC StagingLight cosmetic touchup pass at AGV Miami’s NY shop following Miami strike, prior to flagship delivery: scuff/scratch repair, paint colour-match, lightbox edge cleanup, IVR/camera/printer functional re-test. | $3,000 |
| Flagship Delivery | |
| White-Glove Delivery to Gymshark NYC FlagshipClimate-controlled final-mile delivery from AGV Miami’s NY shop to the Gymshark NYC flagship retail address. Scheduled overnight or pre-open. | $2,000 |
| Subtotal — Logistics to NYC (Base) | $12,900 |
| Services — Project Management & Client Services — V4 lean engagement | |
| Producer & Client Services | |
| Project Management Fee (V4 — lean)Dedicated senior producer, weekly status reporting (vs daily), milestone tracking, vendor / venue liaison, COI + insurance coordination, post-event reconciliation. Async-first cadence appropriate for a single-event programme. | $6,000 |
| Subtotal — Project Management | $6,000 |
| Credits | |
| Partner Credits | |
| Preferred Partner Credit$5,000 credit applied to bring the project into a more accessible budget range. Reflects AGV Miami’s appreciation for Gymshark’s business and the partnership opportunity. | −$5,000 |
| Subtotal — Credits | −$5,000 |
| Optional Add-On — NYC Local Install Team — available, not in base | |
| Local Install Team — 1 Lead + 2 CrewOn-site retail-environment install team for the Gymshark NYC flagship: 1 lead + 2 crew, 4-hour install window scheduled to avoid trading hours. | $2,800 |
| In-Store Fixture SetupAnchoring to retail-spec floor, electrical drop, IVR + camera + printer + lightbox bring-up, on-floor commissioning sign-off. | $1,600 |
| Subtotal — Optional Local Install Add-On | $4,400 |
| Gross Production Investment (Base) | $84,550 |
| Less: Preferred Partner Credit | −$5,000 |
| Net V4.0 Production Investment (Base) | $79,550 |
| Net V4.0 with Optional Local Install Team | $83,950 |
Payment instructions (ACH / wire details) will be issued directly to the authorised Client billing contact upon written approval of this Scope of Work. Payment shall be made exclusively via ACH electronic transfer or domestic wire transfer; credit card, check, and cash payments are not accepted.
The following items, services, and responsibilities are expressly excluded from the scope of this proposal and shall not be provided, arranged, or assumed by AGV Miami, LLC (“Producer”) under this engagement. Client acknowledges and agrees that Producer bears no obligation, liability, or responsibility for any item listed below unless separately authorised in writing via executed change order.
All venue daily rental fees, permit issuance fees, site deposits, mandatory security, and certificate-of-insurance premiums are passed through at cost and invoiced separately. Producer will secure and administer permits on Client’s behalf subject to a documented administrative fee.
On-site brand ambassadors, host talent, street teams, and social producers are excluded. Producer provides one technical operator per activation only. Talent procurement, scheduling, and fees are Client’s responsibility.
Gymshark product units (leggings, shorts, or other) to be distributed through the sliding door are supplied by Client. Voucher codes, e-commerce redemption infrastructure, and any back-end fulfilment technology are Client-side.
Paid social amplification, influencer contracts, press outreach, and PR coverage are excluded. Producer retains no rights to activation content; Client receives all captured footage for internal use.
Cancellation or postponement due to weather, civil disturbance, venue restriction, or force majeure events does not relieve Client of committed fabrication and production costs already incurred at the time of cancellation. Rescheduling fees may apply.
Creative direction, design artwork, copywriting, and concept IP are provided by Ominto Studio and licensed to the project. Producer’s role is fabrication and production execution against supplied creative. Producer does not originate design or hold design rights under this engagement.
The terms below govern this engagement between Gymshark Ltd. (“Client”) and AGV Miami, LLC (“Producer”), and are entered into in coordination with Ominto Studio as the Client’s appointed creative agency. Cross-references in the form [MSA S#] point to the corresponding section of the Master Services Agreement between the parties; click any reference to open the full MSA in a side panel.
Every issued version of this proposal is preserved at a permanent URL so the evolution of scope, pricing, and timeline can be reviewed against any prior round of feedback. Click any version to open that frozen snapshot in a new tab.
| Version | Date | Issued By | Summary of Changes | Snapshot |
|---|---|---|---|---|
| 1.0 | April 17, 2026 | AGV Miami | Initial proposal issued to Gymshark and Ominto Studio for the Gymshark Phone Box activation in New York and Miami in July 2026. Three execution paths offered: Miami-only single-day pop-up, NYC-only single-day pop-up, or dual-city back-to-back deployment with inter-city reskin. Production-investment target of $98,500 for the dual-city configuration. | View v1.0 → |
| 2.0 | April 29, 2026 | AGV Miami | Two-event sequence. Event 01 — Miami: Lincoln Road Mall street activation on June 27, 2026. Event 02 — New York: in-store fixture at Gymshark Bond St (11 Bond St, NY 10005), delivered by July 9, 2026 to anchor the July 11 product launch and a 4-week in-store run through August 6, 2026. Inter-city respray to NYC palette between events. Production: $124,150 gross less $5,000 Partner Credit = $119,150 net. Estimated total: $124,150–$129,150. | View v2.0 → |
| 3.0 | April 29, 2026 | AGV Miami | V3.0 narrows the programme to a single street activation at Lincoln Road Mall, Miami Beach on Friday, July 17, 2026. Production: $100,150 gross less $5,000 Partner Credit = $95,150 net. | View v3.0 → |
| 4.0 | May 8, 2026 | AGV Miami | Current. Single-event programme at Lincoln Road Mall, Miami Beach, Friday, July 17, 2026, 11 AM–8 PM. Yellow palette throughout. Booth dimensions per Ominto V2 (164 × 94 cm body + 20 cm lightbox header). Hinged back distribution door for in-booth staff; 2× Motorola RMU2040 radios, 2× Ring Mini cameras, 80mm thermal printer, 2× wall-mounted selfie stations, 200-unit yellow-palette product packaging. NYC base scope is transport-only to the Gymshark NYC flagship store; local install team available as an add-on. Production (Base): $84,550 gross less $5,000 Partner Credit = $79,550 net. With optional NYC install add-on: $83,950 net. Payment: 60% deposit $47,730 on SoW approval; 40% balance $31,820 due Friday, July 10, 2026. | View v4.0 → |