Experiential Fabrication & Production

Gymshark
Phone Box

Miami Beach + NYC Flagship Activation Proposal

Gymshark x Ominto Studio x AGV Miami
Cities
Miami Beach + NYC Flagship
Activation Dates
Miami: Fri, Jul 17, 2026 · NYC: Sat, Jul 25, 2026
Document
GS-PHONEBOX-001
Version
Version 5.0 — May 18, 2026

Version 5.0. One phone box, two deployments. Built in Pantone pink for Miami. Repainted teal at the AGV NY shop in transit. Lincoln Road Mall, Miami Beach — Fri, Jul 17, 2026, 11 AM–8 PM (Sat, Jul 18 held as weather contingency). Gymshark NYC Flagship — Sat, Jul 25, 2026, 10 AM live. Miami runs with the full interactive stack: a 1–9 random-digit prize quiz on the handset, ceiling cameras, voucher printer, two wall-mounted selfie stations, Motorola RMU2040s on a Pantone-pink Gymshark wrap. NYC runs tech-free as a retail fixture — back door locked, fish-eye dome retrofitted at the ceiling, holders on the wall, instructions off. $90,000 net production (gross $95,000 less $5,000 Preferred Partner Credit), plus a separate $10,000 Venue & Permit Expediting Allowance held at cost.

Confidential & Proprietary • Prepared exclusively for Gymshark Ltd. and Ominto Studio
Explore Proposal
A Pantone-pink British phone box on Lincoln Road is already the photograph. Add a ringing handset, a 1–9 prize quiz, a voucher rolling out of the shelf-mounted printer, and a crowd that just walked into it. Strike the tech at sunset. Repaint the shell teal at the NY shop. Land it on the floor of the Gymshark NYC flagship before doors open Saturday. Built to read clean on the street and under store lights.
AGV Miami — Building Brand Environments Since 2006
Project Overview

One Object. Two Cities. Two Lives.

One phone box, built once, deployed twice. Miami is the street moment: Pantone pink, full interactive stack on the handset, voucher printer running, ceiling cameras up, two selfie stations on the wall, product handed through the lockable back door. Strike at sunset. NYC is the retail moment: same shell, repainted teal at the AGV NY shop in transit, fish-eye dome retrofitted at the ceiling, tech stripped out, instructions off the wall, locked from the public side. Lincoln Road Mall, Miami Beach — Fri, Jul 17, 2026, 11 AM–8 PM. Gymshark NYC Flagship — Sat, Jul 25, 2026, 10 AM live.

The Activation — Miami

Lincoln Road Mall

Venue: Lincoln Road Mall, Miami Beach
Date: Friday, July 17, 2026
Weather Contingency: Saturday, July 18, 2026
Hours: 11:00 AM – 8:00 PM
Load-In: 6:00 AM – 10:00 AM
Palette: Pantone pink — full interactive stack live (IVR prize quiz, voucher printer, ceiling cameras, two selfie stations, Motorola RMU2040 radios)
Setting: Pedestrian-only outdoor shopping district with palm canopy, central to the Apple Store / J.Crew / Anthropologie anchor block.

The Activation — NYC Flagship

Gymshark NYC Flagship Retail Install

Venue: Gymshark NYC Flagship
Live: Saturday, July 25, 2026, 10:00 AM
Install Window: Overnight Fri, Jul 24 into Sat, Jul 25 — 4-hour install, 1 lead + 2 crew, landed before 10 AM live
Palette: Teal — repainted at the AGV NY shop in transit Jul 18–23
Tech: None — IVR, printer, cameras, and radios pack out at Miami strike. Fish-eye dome mirror retrofitted at the ceiling (replaces dome light). Holders stay on the wall; instructions off.
Hardware: Back door locked from the public face, keyed. White-glove delivery from the AGV NY shop the night of Jul 24.

Scope of Work

Fabrication & Production Details

Eight phases, line-itemised. Fabrication, dual paint cycle, interactive tech, branded pink Pantone extras, the Miami activation, logistics through the AGV NY shop, the NYC retail install, on-site support in Miami, and the producer fee. Specified against Ominto Studio’s V2 design pack. Engineered for a one-day outdoor stunt and a retail handoff six days later. Pricing is inclusive — finishing, seaming, hardware, and paint sit inside each line.

01

The Phone Box — Pink Miami + Teal NYC Dual-Finish

Custom scenic fabrication • British phone box with lightbox shell, lockable back door, fish-eye dome retrofit, dual paint cycle
+

The hero object. Custom-fabricated British phone box, painted Pantone pink for Miami, repainted teal at the AGV NY shop in transit. Four-sided illuminated lightbox signage. Glass-and-vinyl front door. Lockable back distribution door, keyed for the NYC retail install. Aluminium chequer-plate floor. Guest seat. Working analogue handset. Fish-eye dome mirror at the NYC ceiling (replaces the Miami dome light). Two freight-friendly modules, single-truck transport, ~4-hour on-site assembly.

Core Deliverables
Phone Box Structural Shell
Custom scenic fabrication per Ominto V2 design pack. Footprint 164 × 94 cm (~5'4″ × 3'1″); body height 213 cm (~7'0″); lightbox header +20 cm (total ~7'8″). Two-piece modular construction split into a 70 cm-deep back-of-house staff compartment and a 94 cm-deep guest compartment. Weatherproof marine-grade build engineered for curb-level install on pavement/plaza surface with concealed ballasting and a follow-on retail handoff.
$14,500
4-Sided Illuminated Lightbox Signage
LED-backlit translucent face panels on all four sides with “GYMSHARK” wordmark and sharkhead mark. Dimmable driver, weatherproof housing, consolidated single-cord power feed.
$6,800
Glass & Semi-Transparent Vinyl Panels
Tempered glass panels on front door and sides with custom-printed semi-transparent privacy vinyl — preserves the “reveal” moment when guests enter. Vinyl finish print-matched to brand palette.
$2,900
Dual Paint Cycle — Pink Miami → Teal NYC Refresh
Full marine-grade paint programme across both deployments. Cycle one: sand & prep, primer, three-coat application of Pantone pink in matte finish (Miami palette) at the fab shop. Cycle two: scuff/scratch repair, lightbox edge cleanup, then full repaint to teal (NYC palette) at the AGV NY shop between Miami strike and the flagship delivery. Matte finish on both passes to keep flash bounce low on photo/video. Dimensional mirror with scripted messaging above and below.
$4,500
Hinged + Lockable Back Distribution Door
True hinged back door, brand-painted, no visible handle on the public face. Miami: a Gymshark staff member operates from inside the back-of-house compartment and hands product directly to the guest. NYC: keyed lock retrofitted at the NY shop so the door stays secured on the retail floor. Replaces the earlier concealed motorised slot — simpler workflow, lower cost, retail-safe.
$2,000
Fish-Eye Dome Mirror — NYC Ceiling Retrofit
Convex fish-eye dome mirror retrofitted at the NY shop, mounted at the ceiling in place of the Miami dome light. Reads as a wide-angle photo moment on the retail floor, no electrical load. Pulled out of the box at Miami strike; installed during the teal refresh cycle Jul 18–23.
$400
Interior Finishes
Aluminium chequer-plate (five-bar pattern) flooring, circular dome overhead light (Miami — pulled out for NYC), compact guest seat, and branded analogue phone with handset on a shelf mount aligned to the voucher printer placement.
$2,750
Engineering, Structural Calcs & Shop Drawings
Licensed structural calculations for outdoor sidewalk install, wind-load & ballast plan, electrical schematics for lightbox and tech integration, CAD shop drawings for fabrication, and venue-compliance drawing package. Required for private-venue permit submissions and insurance COI issuance.
$4,000
Back-of-House Staff Compartment
Interior partition wall + small staff stoop creating a private back compartment behind the hinged distribution door. One Gymshark-supplied team member operates from inside, handing product through the back door to the guest. Talent supplied by Client per the proposal exclusions.
$1,800
02

Interactive Tech — Miami Only

1–9 random-digit prize quiz, green/red YES/NO caps, Motorola pair, ceiling cameras, voucher printer, two selfie stations
+

Miami-only. The full stack packs out at strike — NYC runs tech-free. Lift the handset. Press any digit 1–9. One of three rotating questions per digit fires back, 27 in the pool so the crowd can’t coach itself. # for YES, * for NO — custom green and red caps fabricated to slot over those two keys. Win, the voucher prints on the shelf-mounted thermal printer; a Gymshark staffer dispenses product through the back door. Two Ring Mini cameras at the ceiling cover the guest and back-of-house compartments. Two wall-mounted selfie stations hold the guest’s own phone — face-level and belfie-angle. Two Motorola RMU2040 radios wear a Pantone-pink Gymshark-logo sticker over the Motorola branding so the prop reads as brand, not vendor.

Core Deliverables
IVR — 1–9 Random-Digit Prize Quiz, 27-Question Rotation
Working analogue handset wired to a production-grade IVR. Guest presses any digit 1–9; one of three rotating questions per digit fires, 27 in the pool. Keypad mapping: # = YES, * = NO. Multi-branch scripting, licensed voice talent, redundant win/lose logic, full QA pass. Scripting and voice talent supplied by AGV Miami in collaboration with the Gymshark comms team.
$7,500
Green/Red YES/NO Caps (Custom Fab)
Custom-fabricated keypad caps that slot over the existing handset keypad — green over # (YES), red over * (NO). Resin-printed, brand-matched, friction-fit so they stay put under repeat use and pull clean for transport.
$400
Two-Way Radio Pair — Motorola RMU2040 + Brand-Mask Stickers
2 × Motorola RMU2040 RM-Series 2-Way Radios (2-channel, 2-watt UHF business-grade, license-free, ~250,000 sq ft / 12-floor range, NOAA weather alerts). Custom Pantone-pink Gymshark-logo stickers applied over the Motorola wordmark so the radio reads as a Gymshark prop. One inside the booth for the guest, one with the on-site Gymshark athlete; spare batteries included.
$800
Ceiling Cameras — Ring Mini Indoor Plug-In
2 × Ring Mini Indoor Security Cameras (1080p HD, two-way talk, motion detection, plug-in / no batteries, Wi-Fi, white finish). Cloud storage via Ring Protect subscription. Ceiling-mounted to cover both the guest compartment and back-of-house staff compartment per Ominto deck spec (p.15: “2× camera fitted to ceiling”).
$300
Wall-Mounted Selfie Stations
2 × wall-mounted selfie stations, painted to match the booth interior — one at face level, one positioned for the signature Gymshark “belfie.” Each station holds the guest’s own phone. Holders stay on the wall through the NYC retail install; instructions come off.
$900
Thermal Voucher Printer + Pink Vinyl Shelf Mount
80mm thermal ticket printer (Amazon-sourced hardware-equivalent class) shelf-mounted under the handset, wrapped in Pantone-pink vinyl. Voucher template designed by Gymshark; AGV Miami handles printer procurement, firmware, redundant roll inventory, and wrap. Packs out at Miami strike.
$1,500
03

Branding + Pink Pantone Extras

Pantone-pink stanchions, branded umbrellas, disclaimer stand, water bottles, daily consumables
+

The crew kit that lives around the box on Lincoln Road. Pantone-pink stanchions with Gymshark logo plates frame the queue. Branded pink umbrellas hold the line in sun. Disclaimer stand at the booth entry handles capture, audio, and voucher terms. 200 branded water bottles at the queue head. Daily consumables & spares kit covers a full operating day. Product packaging is out of scope here — Ominto Studio handles packaging direct, flat-packed delivery to the AGV workshop.

Core Deliverables
Custom Pink-Pantone Stanchions + Gymshark-Logo Posts
Custom-fabricated stanchion poles and ropes in Pantone pink, posts branded with Gymshark logo plates. Sized for the Lincoln Road queue line and the booth perimeter. Replaces the V4 generic venue dressing kit.
$1,800
Branded Pink Umbrellas
Pantone-pink umbrellas with the Gymshark wordmark, sized for queue shade and content readability. Sourced, printed, and palletised by AGV Miami. Hand-out or queue-line use at the Client’s call.
$2,200
Disclaimer Stand — Booth Entry
Free-standing disclaimer stand at the booth entry covering capture (ceiling cameras), audio (IVR), and voucher terms. Print + structure by AGV Miami; copy supplied by Gymshark legal.
$850
Branded Gymshark Water Bottles — 200 units
200 branded water bottles at the queue head, Pantone-pink wrap with Gymshark wordmark. Hand-out volume sized to Lincoln Road foot traffic on a July afternoon.
$1,400
Daily Consumables & Spares Kit
Per-activation kit: voucher paper rolls, cleaning supplies, sanitisation wipes, Pantone-pink touch-up paint, vinyl repair patches, spare hardware, and gaffer tape. Sized for full-day operation.
$1,500
04

The Activation — Lincoln Road Mall, Fri Jul 17, 11 AM–8 PM

Inbound logistics, install, on-site technicians, same-day strike, outbound freight
+

The Miami day. Single-truck freight to Lincoln Road. 4–6 hour install window. Three-person install crew. Dual on-site technicians through operating hours, 11 AM–8 PM. Same-day strike at sunset; outbound freight loaded for the AGV NY shop. Sat, Jul 18 held as weather contingency only.

Core Deliverables
Inbound Logistics & Install — Miami
Truck, rigging hardware, 3-person install crew, venue load-in coordination, module assembly, electrical hookup, permit-window supervisor, final finishing, and pre-open inspection. 4–6 hour install window at Lincoln Road Mall.
$4,800
On-Site Technicians — 11 AM–8 PM
Dedicated lead technician plus rotating second tech for rush windows and breaks. Covers voucher roll, camera system, IVR prompts, minor scenic touch-ups, and pre-open soundcheck / post-close shutdown.
$3,000
Same-Day Strike & Outbound Freight
Complete de-installation, module breakdown, crated outbound freight within Lincoln Road Mall’s contracted strike window. Site walk-through with the Lincoln Road BID operations team and full restoration to original condition.
$3,300
05

Logistics to NYC + Teal Refresh at NY Shop

Climate hold, inter-city freight, teal repaint cycle + lock retrofit, white-glove flagship delivery
+

Miami strike to flagship delivery. The box leaves Lincoln Road Friday night, holds at climate spec, freights to the AGV NY shop, gets repainted teal, has the keyed lock retrofitted on the back door, the fish-eye dome mirror fitted at the ceiling, edge cleanup on the lightbox, then a white-glove drop at the Gymshark NYC flagship the night of Fri, Jul 24 ahead of 10 AM live on Sat, Jul 25.

Core Deliverables
Climate-Controlled Warehouse Hold
Secure climate-controlled storage of the full phone box assembly between the Miami strike and the start of the teal refresh cycle at the AGV NY shop. Held at climate spec.
$2,400
Inter-City Freight Miami → AGV NY Shop
Dedicated climate-controlled truck from Lincoln Road Mall to the AGV NY shop. Real-time GPS tracking, two-driver rotation, driver handoff documentation.
$5,500
Teal Repaint Cycle + Lock Retrofit + Edge Cleanup at NY Shop
Full repaint to teal at the AGV NY shop Jul 18–23: scuff/scratch repair, primer, three-coat teal application, lightbox edge cleanup. Keyed lock retrofitted on the back distribution door for retail. Fish-eye dome mirror installed at the ceiling in place of the Miami dome light. Final QC pass before white-glove delivery.
$4,500
White-Glove Delivery to Gymshark NYC Flagship
Climate-controlled final-mile delivery from the AGV NY shop to the Gymshark NYC flagship. Scheduled the night of Fri, Jul 24 to land before the Sat, Jul 25, 10 AM live.
$2,000
06

NYC Retail Install — Gymshark Flagship, Sat Jul 25, 10 AM Live

1 lead + 2 crew, 4-hour overnight install, fish-eye mirror set, tech-free retail fixture
+

The retail handoff. Overnight install lands before doors. One lead, two crew, 4-hour window. Tech-free build: IVR, printer, cameras, and radios stay in Miami. Back door locked from the public face. Fish-eye dome mirror set at the ceiling. Selfie holders stay on the wall; instructions off. Final on-floor commissioning sign-off with the flagship store manager.

Core Deliverables
Local Install Team — 1 Lead + 2 Crew
On-site retail-environment install team: 1 lead technician + 2 crew, floor-protection kit, retail-grade hand-tool kit, store-operations liaison. 4-hour install window scheduled overnight Fri, Jul 24 → Sat, Jul 25 to land before 10 AM live.
$2,800
In-Store Fixture Setup + Fish-Eye Mirror Install
Anchoring to retail-spec floor (no permanent penetration), back-door lock check, fish-eye dome mirror fitted at the ceiling, selfie-holder placement, lightbox bring-up, on-floor commissioning sign-off with the flagship store manager.
$1,200
07

On-Site Support — Miami

Sprinter van rental, parking permit administration
+

Day-of support running the Miami floor. Sprinter van parked close to Lincoln Road under a City of Miami Beach permit, holds excess stock, GS equipment, voucher rolls, water bottles. Permit administration sits with AGV.

Core Deliverables
Sprinter Van Rental — 1 Day
Single-day Sprinter van rental for Fri, Jul 17, parked under a City of Miami Beach permit close to Lincoln Road. Holds excess product inventory, Gymshark-supplied equipment, voucher rolls, water bottles. Insurance and fuel inside the line.
$450
Parking Permit Administration
City of Miami Beach parking permit pulled and administered by AGV for the day-of Sprinter van. Permit fees themselves sit inside the Venue + Permit Expediting Allowance below.
$250
08

Project Management & Client Services

Dedicated producer, client-services coverage, and cross-agency coordination
+

One producer across both deployments. Kickoff through post-event reconciliation. Weekly status, cross-agency coordination with Ominto Studio and Gymshark, vendor and venue liaison, budget tracking, Change Order administration, COI + insurance coordination.

Core Deliverables
Project Management Fee
Dedicated senior producer covering both Miami and the NYC retail install. Weekly status reporting, milestone tracking, vendor and venue liaison, COI + insurance coordination, post-event reconciliation. Same producer, two surfaces.
$6,000
Venues

Two Venues. Two Lives.

V5.0 runs across two venues. Lincoln Road Mall, Miami Beach — Fri, Jul 17, 2026, 11 AM–8 PM (Sat, Jul 18 held as weather contingency). Gymshark NYC Flagship — Sat, Jul 25, 2026, 10 AM live, overnight install Fri, Jul 24. Lincoln Road BID daily fee, permits, COI, and expediting sit inside the $10,000 Venue + Permit Expediting Allowance (held at cost, overages billed back).

Miami • The Activation • Street

Miami Venue

The activation runs as a one-day street pop-up at Lincoln Road Mall on Friday, July 17, 2026 (with Saturday, July 18, 2026 held as a weather contingency). The Lincoln Road BID handles permitting; the Miami venue fee is the only venue pass-through across the entire programme.

Miami
Lincoln Road Mall
Miami Beach • Friday, July 17, 2026
Pantone pink • full interactive stack live

Pedestrian-only outdoor shopping district with recent streetscape regeneration. Steady 7-day foot traffic of tourists, residents, and beach-goers. Permitting via City of Miami Beach and the Lincoln Road Business Improvement District; sits inside the Venue + Permit Expediting Allowance.

Venue — Confirmed
Venue: Lincoln Road Mall, Miami Beach — pedestrian-only outdoor shopping district with palm canopy, central to the Apple Store / J.Crew / Anthropologie anchor block.
Date: Friday, July 17, 2026, 11 AM–8 PM.
Weather contingency: Saturday, July 18, 2026 — held by the BID against the same permit window for outdoor weather displacement only.

  • Car-free corridor — safe for street-level activation
  • High dwell time, shopping-mindset audience
  • Full tech stack on the floor: IVR, printer, cameras, radios
  • Pantone-pink stanchions, umbrellas, water bottles, disclaimer stand
Lincoln Road BID
New York
Gymshark NYC Flagship
Saturday, July 25, 2026 • 10 AM Live
Teal palette • tech-free retail fixture

The retail second life. Six days after Miami strike, the same shell lands on the flagship floor in teal. Tech stack stripped out. Back door locked from the public face. Fish-eye dome mirror at the ceiling, holders on the wall, instructions off.

Retail Install
Live: Saturday, July 25, 2026, 10 AM.
Install: Overnight Fri, Jul 24 → Sat, Jul 25 — 4-hour window, 1 lead + 2 crew, landed before doors.
Delivery: White-glove handoff from the AGV NY shop the night of Jul 24.

  • Tech-free — no IVR, no printer, no cameras, no radios
  • Lockable back door (keyed) for retail safety
  • Fish-eye dome mirror retrofitted at the ceiling
  • Selfie holders stay on the wall; instructions removed
Venue + permit accounting. Lincoln Road BID daily fee, permits, site deposits, mandatory security, COI premiums, and permit expediting sit inside the $10,000 Venue + Permit Expediting Allowance below — tracked at cost, overages billed back to Client on actual receipts. The Gymshark NYC flagship is brand-owned; no venue fee. Logistics through the AGV NY shop, the teal refresh cycle, and white-glove flagship delivery are itemised inside the production investment.
Your Production Journey

Eight Phases. Two Deployments.

Milestone-gated production from creative alignment through both deployments. Scope Approval Mon, May 18, 2026 → Lincoln Road Mall street activation Fri, Jul 17 → teal refresh at the AGV NY shop Jul 18–23 → Gymshark NYC flagship retail install live Sat, Jul 25, 10 AM → closeout Fri, Jul 31.

01

Discovery & Creative Consultation

Strategic alignment on brand vision, venue requirements, audience experience goals, and technical constraints. Site surveys and stakeholder interviews inform the creative brief.

Completed — March 2026
02

Concept Design & Visualization

Creative direction development, 3D renderings, spatial layout planning, and material specification. Visual presentations for client review and iterative refinement.

Completed — March 2026
03

Engineering & Technical Development

Structural engineering calculations, shop drawings, electrical schematics for lightbox and tech, ballast plan for outdoor install, and Lincoln Road BID compliance documentation.

May 29 – June 12, 2026
04

Fabrication & Print Production

Custom scenic build, CNC milling, millwork assembly, Pantone-pink paint finish (cycle one), lightbox output, IVR caps fabrication, and multi-stage QC inspections. Teal repaint cycle scheduled for the AGV NY shop in transit.

June 15 – July 6, 2026
05

Logistics & Pre-Deployment

Precision crating, climate-protected transport from the Bohemia, NY fabrication facility to Lincoln Road Mall, Miami Beach.

July 14 – 16, 2026
06

The Miami Activation

Pre-dawn install at Lincoln Road Mall. 4–6 hour window, 3-person crew, dual on-site technicians, 11 AM–8 PM operating window with the full interactive stack live. Same-day strike at sunset. Sat, Jul 18 held as a weather contingency.

Friday, July 17, 2026
07

Teal Refresh at the AGV NY Shop

Inter-city climate freight Miami → AGV NY shop. Tech stack pulled. Full teal repaint cycle. Lock retrofit on the back door. Fish-eye dome mirror set at the ceiling. Lightbox edge cleanup. Final QC before white-glove delivery.

July 18 – 23, 2026
08

NYC Retail Install & Closeout

White-glove delivery to the Gymshark NYC flagship the night of Fri, Jul 24. Overnight 4-hour install, 1 lead + 2 crew, tech-free retail build. Live Sat, Jul 25, 10 AM. Post-event reconciliation, captured media handoff, project archive.

Delivery Jul 24 • Live Jul 25, 10 AM • Closeout Jul 31, 2026
Production Timeline

Workback Schedule

All milestones depend on timely creative approvals, venue confirmation, and receipt of deposit. Delays at any gate may push downstream windows.

PhaseMilestoneDate
Scope ApprovalV5.0 plan approved (Lincoln Road Mall + Gymshark NYC flagship retail install); production authorisation issuedMonday, May 18, 2026
60% Deposit$54,000 deposit due on countersign — triggers procurement, engineering, and Lincoln Road BID permit expeditingWednesday, May 20, 2026
Creative LockFinal artwork, voucher template, and IVR 27-question pool delivered to AGV MiamiFriday, May 29, 2026
Assets from Ominto StudioPrint-ready creative assets handed from Ominto Studio to AGV Miami (packaging routes through Ominto direct)W/c Monday, June 8, 2026
Engineering & PermitStructural, electrical, ballast, and Lincoln Road BID compliance drawings issued; permit application filed with the BID and the City of Miami BeachMay 29 – June 12, 2026
Scenic FabricationPhone box shell build, Pantone-pink paint cycle one, lightbox assembly, lockable back distribution door, green/red YES/NO caps fabJune 15 – July 6, 2026
Print & Graphics ProductionLightbox graphics, Pantone-pink stanchion plates, umbrellas, water-bottle wrap, disclaimer standJune 22 – July 6, 2026
Tech Bench TestFull IVR (27-question pool) + voucher printer + Ring Mini cameras + radio pair rehearsed end-to-end at AGV Miami facilityJuly 6 – 10, 2026
40% Balance$36,000 balance due — five (5) business days prior to the Miami installFriday, July 10, 2026
Transit to MiamiTruck loaded, transported from Bohemia, NY to Lincoln Road Mall, Miami BeachJuly 14 – 16, 2026
The Activation — MiamiPre-dawn install at Lincoln Road Mall, 11 AM–8 PM operating window, same-day strike. Sat, Jul 18 held as weather contingency.Friday, July 17, 2026
Return + Teal Refresh at NY ShopInter-city freight Miami → AGV NY shop, full teal repaint cycle, lock retrofit on back door, fish-eye dome retrofit, lightbox edge cleanup, final QCJuly 18 – 23, 2026
White-Glove Flagship DeliveryClimate-controlled final-mile delivery from the AGV NY shop to the Gymshark NYC flagship, scheduled the night of Jul 24 to land before liveFriday, July 24, 2026
NYC Retail Install LiveOvernight 4-hour install (1 lead + 2 crew), tech-free retail build, on-floor commissioning sign-off, doors at 10 AMSaturday, July 25, 2026, 10 AM
Project CloseoutPost-event reconciliation, captured media handoff, closeout deliverablesFriday, July 31, 2026
Production Capabilities

Why AGV Miami

Since 2006, AGV Miami has delivered scenic fabrication and experiential production for leading fashion, fitness, and lifestyle brands. Our vertically integrated operation — in-house engineering, CNC fabrication, large-format print, and field installation — enables uncompromising quality control from concept through strike, with the agility to execute single-day stunts in demanding venue environments.

Vertically Integrated Fabrication

25,000+ sq ft Bohemia, NY headquarters housing scenic fabrication, millwork, CNC routing, large-format printing, and finishing under one roof — eliminating third-party dependencies.

Scenic BuildsMillworkCNCLarge-Format Print

Fashion & Lifestyle Brand Expertise

Track record executing high-stakes activations for fashion, sportswear, and lifestyle brands in flagship retail corridors, tentpole events, and sidewalk pop-ups across major metros.

FashionSportswearHospitalityRetail

Nationwide Field Operations

Install teams across New York, Miami, Las Vegas, and markets nationwide. Specialists in overnight/early-morning permit windows, multi-venue coordination, and strict building management protocols.

New YorkMiamiLas VegasNationwide
Plan

One Plan. Two Deployments.

V5.0 is a dual-deployment programme. Miami is the street activation at Lincoln Road Mall, Fri Jul 17, 2026, 11 AM–8 PM — Pantone-pink shell, full interactive stack, voucher printer, selfie stations, branded pink Pantone kit. NYC is the retail install at the Gymshark NYC Flagship, live Sat Jul 25, 2026, 10 AM — teal repaint at the AGV NY shop in transit, lockable back door, fish-eye dome retrofit, tech-free retail fixture.

Component Pricing Hierarchy

What’s Included

Eight-phase itemisation of V5.0. The Phone Box covers the dual paint cycle, lockable back door, and fish-eye dome retrofit. Interactive Tech is Miami-only. Branding + Pink Pantone Extras covers stanchions, umbrellas, water bottles, disclaimer stand. The Activation covers Lincoln Road install, ops, and same-day strike. Logistics + Teal Refresh covers climate hold, freight, repaint at the NY shop, and white-glove flagship delivery. NYC Retail Install covers the overnight 4-hour build at the Gymshark flagship. On-Site Support covers the Miami sprinter van + permit admin. PM covers both deployments.

Phase V5.0 Plan
Lincoln Road Mall + NYC Flagship Retail Install
01 — The Phone Box (Pink Miami + Teal NYC dual-finish)$39,650
02 — Interactive Tech (Miami only)$11,400
03 — Branding + Pink Pantone Extras$7,750
04 — The Activation (Lincoln Road Mall, Fri Jul 17, 11 AM–8 PM)$11,100
05 — Logistics to NYC + Teal Refresh at NY Shop$14,400
06 — NYC Retail Install (Gymshark Flagship, Sat Jul 25, 10 AM Live)$4,000
07 — On-Site Support (Miami)$700
08 — Project Management & Client Services$6,000
Credits — Preferred Partner Credit−$5,000
Net V5.0 Production Investment $90,000
+ Venue & Permit Expediting Allowance (pass-through, held at cost) $10,000
Total at Cap (Production + Allowance) $100,000
Budget alignment. Gross production investment is $95,000; net of the $5,000 Preferred Partner Credit, V5.0 lands at $90,000 net. The $10,000 Venue + Permit Expediting Allowance is a separate pass-through line, tracked at cost; overages billed back to Client on actual receipts. Total at cap: $100,000.
Project Investment

Investment Summary

Eight-phase line-item breakdown supporting V5.0. The Phone Box covers the dual paint cycle (pink Miami + teal NYC), lockable back door, and fish-eye dome retrofit. Interactive Tech is Miami-only. Branding + Pink Pantone Extras covers stanchions, umbrellas, water bottles, disclaimer stand. The Activation covers the Lincoln Road day. Logistics + Teal Refresh covers freight and the AGV NY shop repaint cycle. NYC Retail Install covers the overnight build at the Gymshark flagship. On-Site Support covers Miami sprinter van + permit admin. PM covers both. The $10,000 Venue + Permit Expediting Allowance is a pass-through, held at cost.

ItemInvestment
Phase 01 — The Phone Box (Pink Miami + Teal NYC Dual-Finish)
Structural Build
Phone Box Structural ShellCustom scenic fabrication, marine-grade build, two-piece modular construction$14,500
4-Sided Illuminated Lightbox SignageLED backlit, all four faces, weatherproof housing, single-cord power feed$6,800
Glass & Semi-Transparent Vinyl PanelsTempered glass, front door and sides, custom-printed semi-transparent privacy vinyl$2,900
Finish & Hardware
Dual Paint Cycle (Pink Miami → Teal NYC Refresh)Pantone-pink three-coat application at the fab shop; full teal repaint cycle at the AGV NY shop between Miami strike and flagship delivery. Matte finish on both passes. Dimensional mirror with scripted messaging above and below.$4,500
Hinged + Lockable Back Distribution DoorTrue hinged back door with keyed lock retrofitted at the NY shop for the NYC retail install. No visible public-face handle.$2,000
Fish-Eye Dome Mirror (NYC Ceiling Retrofit)Convex fish-eye dome mirror, fitted at the AGV NY shop, replaces the Miami dome light at the NYC flagship ceiling.$400
Interior FinishesAluminium chequer-plate flooring, dome light (Miami), guest seat, branded analogue phone on shelf mount$2,750
Engineering & Back-of-House
Engineering, Structural Calcs & Shop DrawingsWind-load, ballast plan, electrical schematics, CAD shop drawings, venue-compliance package$4,000
Back-of-House Staff CompartmentInterior partition + small staff stoop creating a private back compartment behind the lockable distribution door. Staff supplied by Client.$1,800
Subtotal — Phase 01: The Phone Box$39,650
Phase 02 — Interactive Tech (Miami Only)
Handset & Quiz
IVR — 1–9 Random-Digit Prize Quiz (27-Question Rotation)Press any digit 1–9; one of three rotating questions per digit fires, 27 in the pool. Keypad mapping: # = YES, * = NO. Multi-branch scripting, licensed voice talent, redundant win/lose logic, full QA.$7,500
Green/Red YES/NO Caps (Custom Fab)Resin-printed keypad caps that slot over the handset keypad — green over # (YES), red over * (NO). Friction-fit, brand-matched.$400
Comms
Two-Way Radio Pair — Motorola RMU2040 + Brand-Mask Stickers2 × Motorola RMU2040 RM-Series radios with custom Pantone-pink Gymshark-logo stickers over the Motorola wordmark. Spare batteries included.$800
Capture & Output
Ceiling Cameras — Ring Mini Indoor Plug-In2 × Ring Mini Indoor Security Cameras (1080p HD, plug-in/Wi-Fi). Cloud storage via Ring Protect.$300
Wall-Mounted Selfie Stations2 × wall-mounted selfie stations — face-level + belfie-angle. Holders stay on the wall through the NYC install; instructions off.$900
Thermal Voucher Printer + Pink Vinyl Shelf Mount80mm thermal ticket printer, Pantone-pink vinyl wrap, shelf-mounted under the handset. Packs out at Miami strike.$1,500
Subtotal — Phase 02: Interactive Tech (Miami)$11,400
Phase 03 — Branding + Pink Pantone Extras
Custom Pink-Pantone Stanchions + Gymshark-Logo PostsPantone-pink stanchion poles and ropes; posts branded with Gymshark logo plates.$1,800
Branded Pink UmbrellasPantone-pink umbrellas with Gymshark wordmark for queue shade and content readability.$2,200
Disclaimer Stand (Booth Entry)Free-standing disclaimer stand covering capture, audio, and voucher terms. Print + structure by AGV Miami; copy from Gymshark legal.$850
Branded Gymshark Water Bottles (200 units)200 branded water bottles at the queue head, Pantone-pink wrap with Gymshark wordmark.$1,400
Daily Consumables & Spares KitVoucher paper rolls, cleaning supplies, sanitisation wipes, Pantone-pink touch-up paint, vinyl repair, gaffer.$1,500
Subtotal — Phase 03: Branding + Pink Pantone Extras$7,750
Phase 04 — The Activation (Lincoln Road Mall, Fri Jul 17, 11 AM–8 PM)
Inbound Logistics & Install (Miami)Truck, rigging, 3-person install crew, 4–6 hr install window, lead-tech supervisor at load-in.$4,800
On-Site Technicians (11 AM–8 PM)Dedicated lead technician plus rotating second tech for rush windows and breaks.$3,000
Same-Day Strike & Outbound FreightComplete de-installation, module breakdown, crated outbound freight, full site restoration.$3,300
Subtotal — Phase 04: The Activation (Miami)$11,100
Phase 05 — Logistics to NYC + Teal Refresh at NY Shop
Climate-Controlled Warehouse HoldSecure climate-controlled storage between Miami strike and the start of the teal refresh cycle.$2,400
Inter-City Freight Miami → AGV NY ShopDedicated climate-controlled truck, real-time GPS tracking, two-driver rotation, handoff documentation.$5,500
Teal Repaint Cycle + Lock Retrofit + Edge Cleanup at NY ShopFull teal repaint at the AGV NY shop Jul 18–23, keyed lock retrofit on the back door, fish-eye dome install at the ceiling, lightbox edge cleanup, final QC.$4,500
White-Glove Delivery to Gymshark NYC FlagshipClimate-controlled final-mile delivery from the AGV NY shop to the Gymshark NYC flagship the night of Fri, Jul 24.$2,000
Subtotal — Phase 05: Logistics + Teal Refresh$14,400
Phase 06 — NYC Retail Install (Gymshark Flagship, Sat Jul 25, 10 AM Live)
Local Install Team — 1 Lead + 2 CrewRetail-environment install team, 4-hour overnight install Fri Jul 24 → Sat Jul 25, lands before 10 AM live.$2,800
In-Store Fixture Setup + Fish-Eye Mirror InstallAnchoring to retail-spec floor, back-door lock check, fish-eye dome mirror fitted at the ceiling, selfie-holder placement, lightbox bring-up, on-floor commissioning sign-off.$1,200
Subtotal — Phase 06: NYC Retail Install$4,000
Phase 07 — On-Site Support (Miami)
Sprinter Van Rental (1 day)Day-of Sprinter van parked under a City of Miami Beach permit close to Lincoln Road; holds excess stock, GS equipment, voucher rolls, water bottles.$450
Parking Permit AdministrationCity of Miami Beach parking permit pulled and administered by AGV for the day-of Sprinter van.$250
Subtotal — Phase 07: On-Site Support$700
Phase 08 — Project Management & Client Services
Project Management FeeDedicated senior producer covering both Miami and the NYC retail install. Weekly status, vendor / venue liaison, COI + insurance coordination, post-event reconciliation.$6,000
Subtotal — Phase 08: Project Management$6,000
Credits
Preferred Partner Credit$5,000 credit reflecting AGV Miami’s appreciation for Gymshark’s business and the partnership opportunity.−$5,000
Subtotal — Credits−$5,000
Gross Production Investment (Base)$95,000
Less: Preferred Partner Credit−$5,000
Net V5.0 Production Investment$90,000
Allowance — Venue Rental & Permit Expediting — Pass-Through — Not in V5.0 Net

Venue Rental & Permit Expediting Allowance

Estimated allowance covering Lincoln Road BID daily fee, permits, site deposits, mandatory security, COI premiums, and permit expediting. Tracked at cost. Overages billed back to Client on actual receipts. This allowance is separate from the $90,000 V5.0 net production investment.

Allowance Total — Held at Cost — Overages Billed Back $10,000
Deposit — 60%
$54,000
Due upon Client’s written approval of this Scope of Work (Proposal execution). Triggers procurement, engineering, and the Lincoln Road BID permit application. Calculated on the V5.0 net of $90,000.
Balance — 40%
$36,000
Due five (5) business days prior to the Lincoln Road Mall activation install (target Friday, July 10, 2026).

Payment instructions (ACH / wire details) will be issued directly to the authorised Client billing contact upon written approval of this Scope of Work. Payment shall be made exclusively via ACH electronic transfer or domestic wire transfer; credit card, check, and cash payments are not accepted.

Exclusions & Clarifications

Scope Exclusions

The following items, services, and responsibilities are expressly excluded from the scope of this proposal and shall not be provided, arranged, or assumed by AGV Miami, LLC (“Producer”) under this engagement. Client acknowledges and agrees that Producer bears no obligation, liability, or responsibility for any item listed below unless separately authorised in writing via executed change order.

Venue Fees, Permits & Insurance

Venue daily rental fees, permit issuance fees, site deposits, mandatory security, and certificate-of-insurance premiums are covered by the $10,000 Venue + Permit Expediting Allowance above; overages billed back to Client at cost on receipts. Producer administers permits on Client’s behalf inside the allowance.

Brand Ambassador & Talent Staffing

On-site brand ambassadors, host talent, street teams, and social producers are excluded. Producer provides one technical operator per activation only. Talent procurement, scheduling, and fees are Client’s responsibility.

Product & Voucher Inventory

Gymshark product units (leggings, shorts, or other) to be distributed through the back door are supplied by Client. Voucher codes, e-commerce redemption infrastructure, and any back-end fulfilment technology are Client-side.

Packaging

Product packaging is organised by Ominto Studio direct, flat-pack delivery to the AGV workshop. Not in AGV Miami scope under this proposal.

Paid Media & PR

Paid social amplification, influencer contracts, press outreach, and PR coverage are excluded. Producer retains no rights to activation content; Client receives all captured footage for internal use.

Adverse Weather & Force Majeure

Cancellation or postponement due to weather, civil disturbance, venue restriction, or force majeure events does not relieve Client of committed fabrication and production costs already incurred at the time of cancellation. Rescheduling fees may apply.

Creative Design & IP

Creative direction, design artwork, copywriting, and concept IP are provided by Ominto Studio and licensed to the project. Producer’s role is fabrication and production execution against supplied creative. Producer does not originate design or hold design rights under this engagement.

Agreement

Terms & Conditions

The terms below govern this engagement between Gymshark Ltd. (“Client”) and AGV Miami, LLC (“Producer”), and are entered into in coordination with Ominto Studio as the Client’s appointed creative agency. Cross-references in the form [MSA S#] point to the corresponding section of the Master Services Agreement between the parties; click any reference to open the full MSA in a side panel.

1. Acceptance & Execution

  1. This Proposal constitutes a binding offer upon execution by Client’s authorised signatory. Execution may be accomplished via wet signature or the embedded digital signature interface above, each of which shall be deemed legally equivalent. [MSA S1]
  2. This Proposal is valid for thirty (30) calendar days from the version date shown on the cover. Producer reserves the right to re-price or withdraw after expiration.
  3. Execution triggers the Payment Terms in Section 3 and authorises Producer to proceed with engineering, procurement, and fabrication in accordance with the selected option.

2. Scope & Change Orders

  1. Any modification to scope, quantity, dimensions, material specification, delivery schedule, venue selection, or production timeline after written approval of this Proposal requires a formally executed written Change Order signed by authorised representatives of both parties. Verbal approvals, email threads, or text messages shall not constitute binding authorisation. [MSA S2]
  2. Change Orders are invoiced separately and do not alter the base project investment unless expressly stated.

3. Payment Terms

  1. 60% deposit due upon Client’s written approval of this Scope of Work (Proposal execution). 40% balance due five (5) business days prior to first activation installation. [MSA S5]
  2. Payment shall be made exclusively via ACH electronic transfer or domestic wire transfer. Credit card, check, and cash payments are not accepted.
  3. Late payments accrue interest at 1.5% per month or the maximum rate permitted by applicable law, whichever is lower.

4. Creative Approvals & Artwork

  1. Client designates a single authorised representative empowered to approve artwork, authorise Change Orders, and make binding decisions on Client’s behalf for the duration of this engagement. [MSA S4 / S7]
  2. Client bears sole responsibility for final review and approval of all artwork, including copy, spelling, grammar, dimensions, colour accuracy, brand compliance, and layout. Written artwork approval constitutes authorisation to proceed to production.
  3. All final creative assets must be delivered in print-ready format by the Creative Lock milestone shown in the Workback Schedule. Late asset delivery may shift downstream milestones without relief of Client payment obligations.

5. Venue, Permits & Insurance

  1. Producer will apply for and administer venue permits on Client’s behalf. Permit issuance is at the sole discretion of the venue or governing authority. Producer makes no warranty regarding permit approval timelines or venue availability on requested dates.
  2. Client is responsible for furnishing or underwriting all certificates of insurance, additional insured endorsements, and event liability coverage required by the selected venue(s). [MSA S9 / S12]
  3. All venue fees, mandatory security, and permit charges are passed through at cost.

6. Intellectual Property

  1. Creative concept, design artwork, and campaign IP are retained by Client and Ominto Studio. Producer receives a limited licence to reproduce supplied artwork solely for the purpose of fulfilling this engagement.
  2. Producer retains ownership of proprietary fabrication methods, shop drawings, engineering, and production know-how.
  3. Producer may photograph finished work for portfolio and marketing use following public launch of the activation, unless Client expressly opts out in writing. [MSA S8]

7. Termination & Cancellation

  1. Client may terminate for convenience upon written notice. Upon termination, Client shall reimburse Producer for all work performed, materials procured, and non-cancellable commitments incurred through the date of termination. [MSA S10]
  2. Cancellation within 14 days of first activation forfeits the full deposit. Cancellation within 72 hours of first activation forfeits 100% of project investment.

8. Governing Law & Dispute Resolution

  1. This Agreement is governed by the laws of the State of New York, without regard to conflicts-of-law principles.
  2. Any dispute arising from or relating to this Agreement shall be resolved by binding arbitration administered by the American Arbitration Association in Nassau County, NY. [MSA S13]

9. Full Agreement & MSA Precedence

  1. This Proposal, together with the executed Master Services Agreement between the parties, constitutes the complete and exclusive agreement between Client and Producer with respect to the subject matter hereof.
  2. In the event of any conflict between this Proposal and the MSA, the MSA controls except where this Proposal expressly states otherwise.
Document Control

Version History

Every issued version of this proposal is preserved at a permanent URL so the evolution of scope, pricing, and timeline can be reviewed against any prior round of feedback. Click any version to open that frozen snapshot in a new tab.

VersionDateIssued BySummary of ChangesSnapshot
1.0April 17, 2026AGV MiamiInitial proposal issued to Gymshark and Ominto Studio for the Gymshark Phone Box activation in New York and Miami in July 2026. Three execution paths offered: Miami-only single-day pop-up, NYC-only single-day pop-up, or dual-city back-to-back deployment with inter-city reskin. Production-investment target of $98,500 for the dual-city configuration.View v1.0 →
2.0April 29, 2026AGV MiamiTwo-event sequence. Event 01 — Miami: Lincoln Road Mall street activation on June 27, 2026. Event 02 — New York: in-store fixture at Gymshark Bond St (11 Bond St, NY 10005), delivered by July 9, 2026 to anchor the July 11 product launch and a 4-week in-store run through August 6, 2026. Inter-city respray to NYC palette between events. Production: $124,150 gross less $5,000 Partner Credit = $119,150 net. Estimated total: $124,150–$129,150.View v2.0 →
3.0April 29, 2026AGV MiamiV3.0 narrows the programme to a single street activation at Lincoln Road Mall, Miami Beach on Friday, July 17, 2026. Production: $100,150 gross less $5,000 Partner Credit = $95,150 net.View v3.0 →
4.0May 8, 2026AGV MiamiSuperseded by V5.0. Single-event programme at Lincoln Road Mall, Miami Beach, Friday, July 17, 2026, 11 AM–8 PM. Yellow palette throughout. Hinged back distribution door; 2× Motorola RMU2040 radios, 2× Ring Mini cameras, 80mm thermal printer, 2× wall-mounted selfie stations, 200-unit yellow-palette product packaging. NYC base scope was transport-only; local install team quoted as an add-on. Production (Base): $84,550 gross less $5,000 Partner Credit = $79,550 net. With optional NYC install add-on: $83,950 net. Payment: 60% deposit $47,730 on SoW approval; 40% balance $31,820 due Friday, July 10, 2026.View v4.0 →
5.0May 18, 2026AGV MiamiCurrent. Dual-deployment programme: Lincoln Road Mall street activation Fri, Jul 17, 11 AM–8 PM + Gymshark NYC Flagship retail install live 10 AM Sat, Jul 25. Pantone pink Miami palette; teal refresh at AGV NY shop in transit. IVR upgraded to 1–9 random-digit prize quiz with 27-question rotation. Lockable back door, fish-eye dome retrofit at NYC. New Pink-Pantone extras kit: stanchions, umbrellas, disclaimer stand, water bottles. Sprinter van + parking permit added. Packaging routes through Ominto direct (out of AGV scope). Production: $95,000 gross less $5,000 Partner Credit = $90,000 net. $10,000 Venue + Permit Expediting Allowance (pass-through, overages billed at cost). Payment: 60% deposit $54,000 on SoW approval; 40% balance $36,000 due Fri, Jul 10, 2026.View v5.0 →

Next Steps

Authorization

Authorization to Proceed

Plan: V5.0 — Lincoln Road Mall, Miami Beach (Fri, Jul 17, 2026, 11 AM–8 PM; Sat, Jul 18 held as weather contingency) + Gymshark NYC Flagship retail install (Sat, Jul 25, 2026, 10 AM live)
Plus $10,000 Venue + Permit Expediting Allowance (pass-through) • Payment Terms: 60/40 • Document: GS-PHONEBOX-001
Client
Gymshark Ltd.
Draw your signature here
Producer
AGV Miami, LLC
Draw your signature here
Client
Gymshark Ltd.
Producer
AGV Miami, LLC

Agreement Executed

This proposal has been digitally signed and executed.